Different problems need different kinds of help.

Here's what I offer, and how to find your fit.

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Here's how I think.

Before anything paid, start with the resources. They're free, operator-grade, and built for exactly the situations I help companies untangle.

Chapter 1 of 3

From AI Fantasy to Real Moats: A State of the Union for CMOs, by a CMO
Chapter 2 of 3

Build Your Brand OS

Coming soon
Chapter 3 of 3

Activate & Scale Your AI-Enriched Team

Coming soon
Explore the full series →

The Brand OS Programme

Most marketing problems trace back to the same root.

The business doesn't have a coherent brand system. Messaging shifts depending on who's in the room. AI outputs feel generic because there's no real "you" for them to draw from. Brand OS fixes that, and scales it.

Part I

Build Brand OS Foundations

Leave with a marketing system your team can actually run.

You've been operating without clear infrastructure. Your positioning shifts. Your team spends hours on briefs that still don't feel right. AI tools keep producing work that doesn't sound like you because there's no coherent system for them to draw from.

Part I builds that foundation. We clarify your ICP, sharpen your positioning, build your brand voice and messaging architecture, and document it in a way your team can use without you in every room.

Good if:
  • You're operating without clear infrastructure and the positioning keeps shifting
  • You're pre-hire and need something coherent before bringing on a marketing leader
  • You want to use AI well, not just prompt randomly and hope
  • You're scaling and need a foundation that will actually hold
Stands alone — no prerequisite
Part II

Scale Brand OS in Your Business

Your Brand OS runs in your systems — not just in a document.

You have a brand system — built with me or on your own — but it's not embedded. Your team isn't drawing from it consistently. AI outputs are still off-brand. The work still depends on you.

Part II takes a functioning Brand OS and deploys it: into your workflows, your team habits, your AI tooling, and how you show up to market every day. The goal is compounding output where your brand actually gets stronger the more you use it.

Important: You don't need to have done Part I with Swim Club. If you already have a solid brand foundation or Brand OS, we build from there.
Good if:
  • You've built a brand system (here or elsewhere) and need it to actually run
  • You're scaling a team and the foundation is starting to drift
  • You want AI to compound, not just generate disconnected content
  • Your marketing motion exists but doesn't feel coherent
Stands alone — Part I not required
Let's scope it

Other ways to work together

The engagement that fits.

Not every engagement needs a Brand OS. Sometimes you need a thought partner for an afternoon. Sometimes someone embedded for six months. Sometimes something specific built.

Embedded / Part-Time

$1,000 USD / day

Senior marketing leadership without the full-time cost.

I work as part of your team, embedded in your Slack, standups, and actual decisions.

Good for:
  • Rebuilding how your sales and marketing teams actually work together
  • Designing your marketing org for the next stage of growth
  • Building and running the first real campaign engine
  • Leading a launch from strategy through execution

Project-Based

From $5,000 USD

A defined problem, solved and handed off in working state.

You have something specific that needs building. I scope it, build it, and hand it off ready to run — not as a starting point for your team to finish.

This isn't always about AI. Sometimes you just need a great marketer to do the work.

Good for:
  • Defining your ICP and why they actually buy
  • Building your competitive positioning
  • Developing brand story and messaging architecture
  • Creating a hiring framework for your first marketing leader

Advisory

$400 USD / hour

A sharp thought partner, no agenda but yours.

You have a specific problem you want to think through with someone who's seen it before. We work through it together.

Good for:
  • Pressure-testing positioning before a fundraise or a hire
  • Figuring out whether to hire a CMO or a VP of Marketing
  • Understanding why pipeline has stalled
  • A second opinion before a big decision

Not sure where to start?

Tell me what's going on. I'll tell you how I'd approach it and whether I'm the right person to help. No pressure, no pitch.

Reach out

or email anne-marie@joinswimclub.com